It’s no wonder online shopping has overtaken in-store sales. My expedition to my local shopping centre the other day confirmed to me the reason why I enjoy browsing the internet instead of shop windows in recent times.
As most women will tell you, there is nothing like a little retail therapy. The ability to touch, try and test your purchases can never be replaced by a computer. Why then do stores insist on making one of my favorite pastimes a horror!
Without fail (and this is no exaggeration), every time I went to check out I would be inundated with a multitude of questions and requests. Do you have a loyalty card? No. Would you like one? No. Do you receive our emails? No. Would you like to? No. Do you have a voucher? No. Well, if you sign up for a loyalty card we’ll email you one. NO!
Look. I would be lying if I told you that I have never succumbed to their relentless pressure, but I have. So much so that I have had to buy another wallet to carry all these cards.
Walking through the mall isn’t any easier. You’re made to feel guilty about the plight of 3rd world countries and asked to sponsor a child. I already do. Try on this perfume. No thanks. Sign this petition. I don’t agree with it. Give us your first born child. I don’t have a second one let alone a first!
The clincher was at the supermarket where my sister was asked to donate and buy raffle tickets for the Children’s Hospital. A noble cause, I agree, but at the supermarket checkout?
Unfortunately, it looks as though we’re stuck in a vicious cycle. Retail sales are plummeting so they have no option but to entice us in-store. What a shame they’re losing the plot as well as their customers at the same time.